SEARCH ENGINE OPTIMISATION (SEO)
SEO is the process of getting traffic from the “free” , “organic”, “editorial” or “natural” listings on all major search engines like Google, Yahoo and Bing. These search engines have such results, where web pages and other content such as videos, images, content and local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is also with paid search ads. Web Analytics enables the client to make sense of all the statistics and trends that are captured by your website. It also helps the clients understand and analyze the factors that are working or not working for the business and thus assists in running the business with focused strategies and business plans. It is very important to improve the visibility of website by attaining a top position in search engines. We have an expertise team with specific industry knowledge that helps you to improve site’s visibility in search engines and get the traffic to your business websites. Our SEO packages are highly modified and are made to meet the client’s requirements and resources. Our SEO services are very effective and will bring extra improvement to you business.
Search Engine Marketing (SEM)
SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. It is used to describe acts connected with researching, submitting and positioning a Web site within search engines to achieve maximum publicity of your Web site. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click listingsMain features are:
- Benchmarking:Selection of top rankings websites with similar and rich keywords.
- Competitor’s Analysis:In depth study of competitor website with regards to SERP’s (Search Engine Ranking Positions).
- Website Study:Absolute website analysis which consist of structure, content, tabs, sitemap, etc.
- Keywords Discovery:Searching for rich and popular keywords.
- Best Keywords selection & inclusion:Selection of top rating & frequently searched keywords
- On-Page Optimization:Includes optimization of title, meta tags & description, code structure, alt attributes, content, etc
- Off-Page Optimization:Article & Directory submission, bookmarking, sitemap generation and submission, link building, etc
- Web Promotion:Blog writing, Article writing and submission to directories, ad posting campaigns, video submission, press release, forums, etc
- Monitoring & Maintenance:Constant watch over SERPs and sustain them over search engines.
- Ranking Reports:Generation of weekly & monthly SEO Reports through Google Analytics for client’s knowledge.
Social Media Marketing (SMM)
Social Media Marketing is the process and a form of internet marketing that implements various social media networks in order to gain website traffic or attention through social media sites by achieving marketing communication and branding goals. Social media marketing mainly covers activities involving social sharing of content, videos, and images for marketing purposes and creates content to encourage readers to share it with their social networks.
Social Media Marketing (SMM) can be called the new "Google" today. Almost every section of the society uses SMM to interact, react, and judge products and services before buying them. SMM helps to create a brand that connects with the young and old across the world while sitting in the comfort of your office. In short, it is one of the certain ways for attracting new customers and creating business opportunities with a single mouse click.
Our team of highly experienced professionals, passionate about social media marketing, understands your business and plans strategies modify to your requirements. With a well-established online marketing plan we help enhance your brand's reputation in the top social media websites.